Building on the success of managing the Ultramar account, Parkland, an Alberta-based petroleum company, entrusted its entire brand portfolio to Issime. The agency’s established goal was to develop an effective digital strategy and action plan, increase the digital footprint of each gas station, and connect the company with its customer base while remaining innovative and inspiring.

Yellow Tail, a brand of Australian wines that emphasizes the appreciation of unpretentious simplicity, mandated Stylissime to develop a media relations campaign. The goal was to generate awareness for Yellow Tail in Ontario. Stylissime’s public relations team in Toronto got to work and soon created a media event decked out in the brand’s colours to introduce the world of Yellow Tail to wine and spirits, lifestyle and women’s media. Attendees interacted with the brand, tasted new sparkling wines and took part in a cocktail creation workshop. Followed up by a comprehensive media relations blitz, this campaign made Yellow Tail Red & Pink Moscato Bubbles the top-of-mind sparkling wine for Christmas and Valentine’s Day!

Domaine Pinacle, in collaboration with Lise Watier, created Quartz, a Quebec vodka of unmatched purity. Issime’s mandate: introduce this exceptional vodka to this province’s media and influencers. Issime dreamed up and produced a major PR campaign to turn this vodka into the talk of the town. The agency’s team of creatives and event designers crafted a luminous, shimmering event on Le Parquet of the Caisse de dépôt et placement du Québec. From the founders’ speeches to the tasting led by a mixologist, the message of the brand’s expertise and the Quartz experience was dazzlingly showcased, making this new vodka the drink on every journalist’s and influencer’s lips. This media campaign made Quartz vodka the SAQ’s number one seller for the period!

To mark the end of a profitable year, Ultramar’s directors wanted to strengthen their ties with their partners, so they approached Issime to create and run a private evening. Using the theme of “On se voit en chemin” (See you on the road), our strategists concocted an exclusive event to showcase the brand’s attributes. More than 50 senior managers and partners had the opportunity to interact with the brand, and having contributed to the company’s success over the last few years, their sense of belonging to Ultramar was thus reinforced.

Always attentive to its customers and eager to spark emotion while successfully positioning its promotional campaigns, Ultramar mandated Issime to create entertaining and engaging content that supports both the brand’s positioning and DNA. The result: a constantly growing Facebook page whose engagement rate exceeds industry benchmarks!

Ultramar was looking to infuse its social media with a sense of purpose so that customers could identify with the service station. Having built a digital communications strategy wisely aligned around a communication axis, we were able to generate engagement beyond benchmarks! Skillfully inserting ourselves into people’s daily lives, even to the point of being picked up by the Denis Drolet family, is the result of rigorous communication. Watch the humorous and authentic video, in line with the “See you on the way!” communication axis.

The Staminum Supersnacks brand wanted to showcase its Baru nut, as well as generate buzz about this newly available snack. With a first entry at wholesale distributor Costco, it needed to generate enough positive buzz to maintain its distribution contract.

In just 2 months, Issime managed to generate interest among over 40 influencers, including nutritionists, healthy food addicts and fitness enthusiasts. As a result, the Baru nut was identified as the new nut to have on hand at all times, for a healthy low-calorie snack rich in fiber and vegetable protein!

The Rockland shopping center felt it was time to rejuvenate and revitalize its social media image, so they gave us a call. Issime developed a highly specific content strategy to increase the rate of engagement of Rockland’s Facebook community. Result: the brand image was noticeably enhanced, and the rate of engagement for this already high-performing account increased significantly.

For the launch of Absolue Kératine, its new line of professional shampoos, René Furterer hair care called on the services of Issime to create a signature event. The objective set by our event strategists was to generate buzz and engagement with hair stylists, René Furterer’s front-line ambassadors. We hired a Westmount florist to create an Absolue Kératine summer garden setting that engaged the senses and put the emphasis on naturalness to showcase the brand. Over 100 hair stylists discovered the brand’s new flagship product and its attributes while developing a privileged relationship with René Furterer’s directors.

Pioneer was looking to add a local flavor to its social media to appeal to both its Ontario and Western clientele. To achieve this, Issime readjusted the digital content strategy of the Canadian oil company and implemented a geolocated social posting strategy, thereby generating engagement beyond industry standards.