As part of the modernization of the Dr Christine Caron aesthetic clinic, Issime imagined and managed the complete redesign of its website. The objective: to align the digital experience with the excellence of the care provided, while meeting the expectations of an increasingly informed and demanding clientele.
Issime designed a modern, high-performance platform, including an online appointment booking function to streamline consultation management. The user experience was at the heart of the approach, with intuitive navigation, simplified access to key information and a clean design reflecting the clinic’s bespoke universe.
Because the decision to consult is often based on word-of-mouth, the website and social media play a key role in the patient journey. By consolidating an engaging and reassuring digital presence, issime was able to reinforce Dre Caron’s credibility and facilitate the conversion of visitors into patients. Strategic approach, meticulous execution, tangible impact.

With the summer season approaching, a key period for outdoor activities, Druide Laboratoires entrusted Issime with the mandate of maximizing the visibility of its Éco-Trail range.
To meet Druide’s commercial challenges – strengthening its point-of-sale presence and ensuring media visibility for its range – Issime implemented a strategic action plan involving the mobilization of specialized media and the activation of influencers committed to the values of well-being and ecology.
Result: 6.5 million impressions, 30 media appearances for a media value of $92,000, promoting Éco-Trail as Quebecers’ essential ally for an uncompromising summer outdoors.

For the relaunch of its brand, Nelly Devuyst, a range of organic and natural skincare products, entrusted Issime with the mandate of reinforcing its reputation and consolidating its position as a leader in skincare products distributed in spas and institutes.

To this end, Issime deployed a press relations and influencer strategy highlighting the expertise of its organic formulations, the effectiveness of its skincare products and the prestige of the Nelly De Vuyst brand. The agency began with the signature of an exceptional brand ambassador, Princess Isabella Orsini de Ligne, to anchor the brand in a refined and exclusive universe.

A tailor-made communications plan was then put in place, including private meetings with specialized media, targeted events with influencers and press kits sent to a select group of journalists and content creators. The result? Extensive media coverage, with 24.5 million impressions, 103 publications and a media value of $245,000, establishing Nelly De Vuyst as an essential reference for organic skincare in Canada.

Building on the success of managing the Ultramar account, Parkland, an Alberta-based petroleum company, entrusted its entire brand portfolio to Issime. The agency’s established goal was to develop an effective digital strategy and action plan, increase the digital footprint of each gas station, and connect the company with its customer base while remaining innovative and inspiring.

Yellow Tail, a brand of Australian wines that emphasizes the appreciation of unpretentious simplicity, mandated Stylissime to develop a media relations campaign. The goal was to generate awareness for Yellow Tail in Ontario. Stylissime’s public relations team in Toronto got to work and soon created a media event decked out in the brand’s colours to introduce the world of Yellow Tail to wine and spirits, lifestyle and women’s media. Attendees interacted with the brand, tasted new sparkling wines and took part in a cocktail creation workshop. Followed up by a comprehensive media relations blitz, this campaign made Yellow Tail Red & Pink Moscato Bubbles the top-of-mind sparkling wine for Christmas and Valentine’s Day!

Domaine Pinacle, in collaboration with Lise Watier, created Quartz, a Quebec vodka of unmatched purity. Issime’s mandate: introduce this exceptional vodka to this province’s media and influencers. Issime dreamed up and produced a major PR campaign to turn this vodka into the talk of the town. The agency’s team of creatives and event designers crafted a luminous, shimmering event on Le Parquet of the Caisse de dépôt et placement du Québec. From the founders’ speeches to the tasting led by a mixologist, the message of the brand’s expertise and the Quartz experience was dazzlingly showcased, making this new vodka the drink on every journalist’s and influencer’s lips. This media campaign made Quartz vodka the SAQ’s number one seller for the period!

To mark the end of a profitable year, Ultramar’s directors wanted to strengthen their ties with their partners, so they approached Issime to create and run a private evening. Using the theme of “On se voit en chemin” (See you on the road), our strategists concocted an exclusive event to showcase the brand’s attributes. More than 50 senior managers and partners had the opportunity to interact with the brand, and having contributed to the company’s success over the last few years, their sense of belonging to Ultramar was thus reinforced.

Always attentive to its customers and eager to spark emotion while successfully positioning its promotional campaigns, Ultramar mandated Issime to create entertaining and engaging content that supports both the brand’s positioning and DNA. The result: a constantly growing Facebook page whose engagement rate exceeds industry benchmarks!

Ultramar was looking to infuse its social media with a sense of purpose so that customers could identify with the service station. Having built a digital communications strategy wisely aligned around a communication axis, we were able to generate engagement beyond benchmarks! Skillfully inserting ourselves into people’s daily lives, even to the point of being picked up by the Denis Drolet family, is the result of rigorous communication. Watch the humorous and authentic video, in line with the “See you on the way!” communication axis.

The Staminum Supersnacks brand wanted to showcase its Baru nut, as well as generate buzz about this newly available snack. With a first entry at wholesale distributor Costco, it needed to generate enough positive buzz to maintain its distribution contract.

In just 2 months, Issime managed to generate interest among over 40 influencers, including nutritionists, healthy food addicts and fitness enthusiasts. As a result, the Baru nut was identified as the new nut to have on hand at all times, for a healthy low-calorie snack rich in fiber and vegetable protein!