Domaine Pinacle, in collaboration with Lise Watier, created Quartz, a Quebec vodka of unmatched purity. Issime’s mandate: introduce this exceptional vodka to this province’s media and influencers. Issime dreamed up and produced a major PR campaign to turn this vodka into the talk of the town. The agency’s team of creatives and event designers crafted a luminous, shimmering event on Le Parquet of the Caisse de dépôt et placement du Québec. From the founders’ speeches to the tasting led by a mixologist, the message of the brand’s expertise and the Quartz experience was dazzlingly showcased, making this new vodka the drink on every journalist’s and influencer’s lips. This media campaign made Quartz vodka the SAQ’s number one seller for the period!