For the launch of Absolue Kératine, its new line of professional shampoos, René Furterer hair care called on the services of Issime to create a signature event. The objective set by our event strategists was to generate buzz and engagement with hair stylists, René Furterers front-line ambassadors. We hired a Westmount florist to create an Absolue Kératine summer garden setting that engaged the senses and put the emphasis on naturalness to showcase the brand. Over 100 hair stylists discovered the brand’s new flagship product and its attributes while developing a privileged relationship with René Furterer’s directors.