The Staminum Supersnacks brand wanted to showcase its Baru nut, as well as generate buzz about this newly available snack. With a first entry at wholesale distributor Costco, it needed to generate enough positive buzz to maintain its distribution contract.

In just 2 months, Issime managed to generate interest among over 40 influencers, including nutritionists, healthy food addicts and fitness enthusiasts. As a result, the Baru nut was identified as the new nut to have on hand at all times, for a healthy low-calorie snack rich in fiber and vegetable protein!