To mark the end of a profitable year, Ultramar’s directors wanted to strengthen their ties with their partners, so they approached Issime to create and run a private evening. Using the theme of “On se voit en chemin” (See you on the road), our strategists concocted an exclusive event to showcase the brand’s attributes. More than 50 senior managers and partners had the opportunity to interact with the brand, and having contributed to the company’s success over the last few years, their sense of belonging to Ultramar was thus reinforced.