For the relaunch of its brand, Nelly Devuyst, a range of organic and natural skincare products, entrusted Issime with the mandate of reinforcing its reputation and consolidating its position as a leader in skincare products distributed in spas and institutes.
To this end, Issime deployed a press relations and influencer strategy highlighting the expertise of its organic formulations, the effectiveness of its skincare products and the prestige of the Nelly De Vuyst brand. The agency began with the signature of an exceptional brand ambassador, Princess Isabella Orsini de Ligne, to anchor the brand in a refined and exclusive universe.
A tailor-made communications plan was then put in place, including private meetings with specialized media, targeted events with influencers and press kits sent to a select group of journalists and content creators. The result? Extensive media coverage, with 24.5 million impressions, 103 publications and a media value of $245,000, establishing Nelly De Vuyst as an essential reference for organic skincare in Canada.