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Digital and traditional media placement

In a fragmented media landscape where consumers are constantly exposed to a multitude of messages, it’s vital to select the right advertising medium.

Issime guides you in the analysis and planning of your advertising to maximize your visibility and your investment.


Services and deliverables

  • Development of a media placement strategy based on sales and awareness objectives
  • Study of various media and their performance
  • Research and selection of relevant digital and traditional media
  • Development of a detailed media plan based on geographic zones, formats, and broadcast periods
  • Purchase and negotiation of advertising space
  • Dispatch and coordination of creatives in the right formats for each medium
  • Monitoring of rendering quality
  • Campaign optimization and active performance monitoring
  • Budget optimization and monitoring
  • Detailed performance reports

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