With the summer season approaching, a key period for outdoor activities, Druide Laboratoires entrusted Issime with the mandate of maximizing the visibility of its Éco-Trail range.
To meet Druide’s commercial challenges – strengthening its point-of-sale presence and ensuring media visibility for its range – Issime implemented a strategic action plan involving the mobilization of specialized media and the activation of influencers committed to the values of well-being and ecology.
Result: 6.5 million impressions, 30 media appearances for a media value of $92,000, promoting Éco-Trail as Quebecers’ essential ally for an uncompromising summer outdoors.
