Heading into the winter, Boiron Canada wanted to generate buzz around its homeopathic medicine Oscillococcinum – the health product of choice to have on hand as soon as the first flu symptoms appear. The target clientele being mothers, Issime contacted more than 40 moms from coast to coast and invited them to discover Boiron “2019 winter comfort kit”! Not only these women began to use the medicine but they also shared their discovery with their community, via Instagram, as well as on Rythme FM’s radio show Jamais trop tôt, on Global News’ The Parenting Show…
