Issime was hired by Boiron Canada to generate awareness and excitement around Oscillococcinum – the health product of choice to have on hand as soon as the first flu symptoms appear. To broaden access to this homeopathic medicine and generate word-of-mouth amongst target consumers, Stylissime selected five lifestyle and wellness influencers. These women and mothers, who had already been taking this medicine for several years, testified as to its effectiveness. These authentic conversations shone the spotlight on this flu remedy that helps people stay healthy in winter!