Balnea’s Summer of Chefs is an annual summer gastronomic happening that brings together 10 of Quebec’s best chefs. Issime’s mandate: generate ongoing and increased media coverage from one year to the next. To create greater exposure for the event and make sure it would be the hot topic of the summer in all media, the agency gathered a panel of popular influencers and introduced the Summer of Chefs to all the lifestyle and gastronomy media channels in Quebec via a series of deftly targeted strategies. Our efforts increased awareness for Balnea, one of the most popular spas around!